About the e commerce of China ii upcoming shopping comparison engines

Walls of 2009/04/19-By digits-keyword/tag: 3C e-commerce auction search engine Internet marketing B2C C2C online shopping portal site brand

Price comparisons are B2C e-commerce in pain

Business what people fear most of B2C e-commerce Web site? Afraid of most Internet users through various pipelines do price comparisons. In the real world, want to do in between numerous counters in department stores or stores of the same commodity price comparison must pay a very high cost, price comparison, however it is a short moment on the network can accomplish things, making B2C websites fall into a nightmare of endless bargaining competition.

Author 07 have visited United States China branch of a well-known shopping site, the company managed by the Vice President of several different product lines, each gate of the Office of the Vice President sits the price Commissioner death stare at the screen, because the price system will always pop-up alert message: a competitor of a commodity price is lower than we have! Vice President, he must immediately inform the to see if prices follow up.

The price of the company internal private system every time a rival Web sites collect price information, available to the Vice President of the company in making decisions. This system allows the author amazed, but on the other hand I also feel the pressure of price competition. Always do things that price competition, it is no wonder that B2C e-commerce in China over the past 10 years no one can profit.

Price competition is not can't do, but price competition have the following questions: 1) always only one of the cheapest, which is a definite Red Sea; 2) to do the cheapest, it must mean that it is a large amount of weapons procurement in the procurement of goods, to lower the purchase cost, also to reflect on the Terminal price and low prices. Therefore, must be an enterprise with large capital to do it.

Because of these factors, when Taiwan B2C Web sites such as PC Home or shopping size bigger (both 08 turnover more than 1.4 billion yuan), the rest of the online selling 3C computer product of small and medium sized shopping site is live, the hard. Because its purchase cost a large B2C shopping site than small and medium sites are low, more ability can also lower the price.

Put differently, Jingdong Mall is getting greater, must squeeze on Taobao computer seller in the future.

Shopping comparison engine requirements emerge

However, from the perspective of consumers, the price comparison is a very important link in the shopping process, so the United States has a lot of shopping comparison engines exist. Internet users find the product you want, the site lists all of the sales network store and compare the prices of the goods, where Internet users eventually decide to purchase. And once completed the purchase of Internet users, the price comparison engine with the online store is divided into.

Shopping comparison engine in mainland China why is a business model that never happened in the past? Two reasons: 1) number of B2C Web store enough, so compare price comparison engine is not too much you can place 2) really want to compare prices? Taobao to you than you know! Taobao is a price comparison engine.

08, when e-business in mainland China in the era of C2C, most people think of online shopping in addition to when when excellence is Taobao. So most people's behavior, will first go to Taobao's look on, wants to buy the commodity market in General is. Simple search, buyers will soon know the market for the goods.

In this case, independent shopping comparison engines is no room for survival. However, the rise 09 B2C shopping site a lot, this pattern is about to change. Internet users began flocking to the appearance of large numbers of shop, while the prices of these goods shop in Taobao is unable to obtain information. Therefore, in the formation of independent shopping comparison engine needs to loom in, this is a blue sea!

However, price comparison shopping engine who will do the most suitable? In fact, the portal has to do is more suitable than. I know some are distressed with the portal site to get into the e-commerce market but don't know what to do. In fact, starting from the price search engine is fast, faster than Baidu C2C auction enters e-commerce market.

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If the flames through shopping comparison engines, price competition of online shopping is really worse! Taiwan e-commerce than the Mainland take off early, in fact, in almost a year in the development process of 70% online store out of the market. Anyone can hit upon, online shop to find out what goods, but most of all however survived the fierce price competition.

What can survive in the intense price competition? 1) first achieved the maximum size. Large scale mean that the stock can be achieved when a less expensive price, so sales can have a price advantage. Of course, can achieve maximum No. Fortunately, e-commerce features are allowed in the niche market of maximum. For example, selling shoes most, selling hats such as maximum, in the a category of being.

2) to achieve a unique product, this product only can buy here, not to buy it elsewhere. As a result, consumers can obediently pay here because want to buy and no other place to. Therefore often see many B2C shop operators in the past as far as Japan Korea United States to see new merchandise, and then bringing in domestic trade sale.

3) brand. Author in October 19, 2005 article "brand is the last act in network marketing": "due to the brands of this product is only this one has no semicolons, there will be no problem of price comparison. "Taiwan's e-business for a long period of time, we found the importance of own brands, one of the causes of price competition is fierce.

That is why when Yes PPG 08 became the focus, I surprised why: because the first cases of online brand appears (although it may eventually be considered a negative case) would mean that many years after the fact, e-commerce in China, has bred its own brand of ideas. Once you embark on this step, China's e-commerce is taking off fast.